cardinal utility theory

comcumer utility maximization

comsumer utility maximization

Dual Utility Theory

expectation utility theory

Expected Utility Theory

Generalized expected utility theory

Multiattribute Utility Theory

multi-attribute utility theory

multi-attribute utility theory MAUT

multiple attribute utility theory

multiple utility theory

Network utility maximization

PRAXEIC UTILITY THEORY

quadratic utility maximization

Random utility maximization

Rank-dependent utility theory

Rule utility maximization

Subjective expected utility theory