cardinal utility theory
comcumer utility maximization
comsumer utility maximization
expectation utility theory
Expected Utility Theory
Generalized expected utility theory
Multiattribute Utility Theory
multi-attribute utility theory
multi-attribute utility theory MAUT
multiple attribute utility theory
multiple utility theory
Network utility maximization
quadratic utility maximization
Random utility maximization
Rank-dependent utility theory
Rule utility maximization
Subjective expected utility theory